Design Thinking

design thinking

Design thinking puts an emphasis on empathy (which is why we love it so much!). When you start with empathy, you can gain insight to your user’s world. This unveils potential usability or design problems and lets you create a product with a great user experience. Design thinking is a problem-solving methodology for human-centered innovations, … Continue reading

Inspiration and Innovation at UPA Boston’s 11th Annual Usability & User Experience Conference

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How can organizations better involve clients in the design process? Are formal written reports the best way to communicate usability test findings? How can we engage new users in mobile and Web-based games for behavior change? These were a few of the questions that were explored at the 2012 UPA Boston Conference. UPA 2012 allowed … Continue reading

The Social Life of Health Information

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The report from Susannah Fox at the Pew Internet & American Life Project, The Social Life of Health Information, 2011, is a treasure trove of data for public health and health communication professionals. The report investigates the online health-seeking behaviors of adults in the U.S. There are a number of items in the report that … Continue reading

Universal Precautions: Prescription Label Changes

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Prescription labels can be a major source of confusion for the 48% of Americans taking prescription medications every month. That’s why we would like to applaud the U.S. Pharmacopeial Convention (USP) for proposing new standards for all prescription labels in the U.S. The standards draw heavily from best practices in health literacy and user-centered design. Currently, … Continue reading

Doctor vs. Computer

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Dr. Danille Ofri writes about her experience using electronic medical records for the New York Times. After reading her story, we couldn’t help but think how the small investments in user-centered design research would have big payoffs in healthcare quality, and would improve the experience of both patients and providers. For more on consumer health … Continue reading

Building a Better Pill Bottle

GlowCap pill bottle

In a fascinating blog post on, David Rose talks about how packaging can influence health behavior. He gives us a few examples, like the circular bubble pack dispenser introduced in the 1960s to help women remember to take their birth control pills. Or toothbrush bristles that change colors when it’s time for a new … Continue reading