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The Making of We ❤︎ Health Literacy

It’s hard to believe, dear readers, but We ❤︎ Health Literacy is turning 4! To celebrate this milestone, we thought we’d give you a brief window into how an idea becomes a We ❤︎ Health Literacy post.

Whether we’re talking about board games or breaking news, our posts are inspired by real-life situations that our team and clients regularly encounter in the wilds of health communication.

It all starts when one of our writers has an idea — perhaps at a casual game night with friends.

Doodle playing a board game, saying "I HAVE THE GREATEST POST IDEA IN HISTORY!"

Once inspired, our intrepid writer pitches the idea to the rest of the team and drafts the post.

A writer bursts into an office, saying "YOU GUYS I HAVE THE BEST IDEA" to 2 startled editors.

Then the We ❤︎ Health Literacy team edits, edits, and copyedits just one more time.

An editor working on a post, saying "Let's cut this...don't need that..." while another editor stands by saying "Hey! That was my favorite comma!"

Simultaneously, our doodler-in-chief is creating a cute illustration…

An illustrator draws an image while editors crowd around, saying "Could they look a little less sad?" "I don't get it" and "That 'G' looks weird..."

…and when it’s all assembled, the post is ready to send!

An editor happily presses the "send" button.

The bottom line: Happy 4th birthday to us! And a huge thanks to you, dear readers — we couldn’t do it without you.

Tweet about it: Go behind the scenes @CommunicateHlth to see how We ❤︎ #HealthLit is made: http://bit.ly/2sUXAWy

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