Spread the Word: Skip “Transmit”

Two doodles are standing next to each other. One has its hand up to its face and is saying, "Gee...what're you up to now, Doctor Doomento?" The other doodle is wearing a pasta strainer on its head. There are lightning bolts and an antenna sticking out from the top, and the bottom is plugged into an outlet. The doodle is saying "Transmitting the flu to the entire world!"

It’s time for yet another installment in our “use simpler words” series. This week’s target: “transmit.” Why? Because this verb sounds like it’s straight out of a sci-fi novel or a radio operator’s guide. And you usually hear “transmission,” the related noun, when someone’s talking about cars. Consider these examples: The flu can be transmitted […]

Communicating in an Emergency

A doodle with a clipboard says "Plain language edit? Fact sheets? Infographics? First aid?" as an assembled group of doodles replies "Check!" "Yup" "Got 'em" and "Si"

This year’s hurricane season has been pretty brutal so far. Parts of the United States and the Caribbean are just beginning their recovery from the devastation of Hurricane Irma and Hurricane Harvey. And that leaves many of us wondering how we can take action, either personally or professionally. As health communicators, we have a unique responsibility […]

Testing Techniques Part 9: In-Depth Interviews

'Health Lit Live' talk show host Doug asks a guest with cat head: "Tell me every single thing you've ever known about cat head..."

For our latest installment on testing techniques, we’re talking about in-depth interviews, or IDIs. We ❤︎ interviewing because it’s an effective, versatile, and affordable way to get great feedback on health materials, messages, or tools. What is an in-depth interview? It’s simply a one-on-one conversation between a moderator and a participant. Interviews usually take an hour […]