Have you ever wondered why you shake hands when you meet someone new or send a text to let your friend know that you’re running late? It’s not because you have to, dear readers. It’s because it’s the norm — the social norm, that is. Social norms are a set of unspoken rules or behaviors that […]
Today, we’re digging a little deeper into a topic near and dear to our ❤︎s: user testing! Diehard We ❤︎ Health Literacy fans have read our tips and musings on user testing techniques like focus groups, usability testing, and tree testing. One question we get a lot is: “Where do I actually do the testing?” […]
In our last social media installment, we talked about Facebook, ruler of the social media kingdom. Today we’re moving on to another key player in the social media game — Facebook’s little brother, if you will: Instagram. Instagram is the biggest photo-sharing app. What does this mean for you, dear readers? New and exciting opportunities to […]
It’s probably not news to you that the United States has high rates of obesity, and that the public health community has identified the issue as a top priority. Obesity is something that health communicators often need to write about — and it can be a tough subject to tackle. There’s strong evidence that overweight and […]
Here at We ❤︎ Health Literacy Headquarters, we just love an outrageous outbreak flick. The feverish stars! The frantic lab tests! The unrealistic but highly entertaining science-y dialogue! The genre may play fast and loose with the facts, but there’s one outbreak movie from 2011 that (mostly) sticks to the realm of the possible: Contagion. […]
This year’s hurricane season has been pretty brutal so far. Parts of the United States and the Caribbean are just beginning their recovery from the devastation of Hurricane Irma and Hurricane Harvey. And that leaves many of us wondering how we can take action, either personally or professionally. As health communicators, we have a unique responsibility […]
For our latest installment on testing techniques, we’re talking about in-depth interviews, or IDIs. We ❤︎ interviewing because it’s an effective, versatile, and affordable way to get great feedback on health materials, messages, or tools. What is an in-depth interview? It’s simply a one-on-one conversation between a moderator and a participant. Interviews usually take an hour […]
As you know, dear readers, we’re full of nerd love for stuff like public health books, board games, and (duh) Hamilton. But what do we ❤ the most? Health materials designed with the target audience in mind, of course. They make us weak in the knees, put stars in our eyes… and apparently even inspire us to […]
We’ve talked before about how measurements are confusing — often, just giving your readers an estimate is enough. But when it comes to measuring medicine, precision is key. So it’s too bad that current packaging and dosing tools, especially for medicines meant for children, aren’t always up to the task of clear communication. Take a […]
In the last installment of our social media series, we shared tips to make your content stand out on Twitter. Today, we’re going to talk about the most popular social media platform in the United States — the one most of us are aimlessly scrolling through while on the subway, in the waiting room at […]
