Frequently Asked Question: What’s the deal with “layperson”?

A doodle asks a person who's lying down, "Whatcha doin' down there, Claire?" The person replies, "Well, I just found out I'm a layperson, so..."

This week, we’re thrilled to add to our frequently asked question series by answering a great question that came from one of our regular readers: What do you think of the term “layperson”? (The context here, in case you’re wondering, is the difference between a health care professional and a consumer.) You may not be […]

For Healthier Plain Language, Skip “Healthful”

2 doodles yell "The power of healthy compels you!" to a ghost with "healthful" written on it, while another opens a "Health Comm KIt".

As much as we ❤︎ the English language, dear readers, we also feel haunted by the vague, archaic, jargon-y, and generally unhelpful words that often sneak into health communication. (You may recall our rants about exceeding preventable substances. Well, not quite — but you get us.) The ghost we want to exorcise today? “Healthful.” Shudder. Some […]

Writing About Race and Ethnicity

Race and ethnicity introduce themselves to each other, find they are both social constructs, and high-five.

As health communicators, we know it’s our responsibility to choose our words carefully — especially when we’re tackling topics like gender or disability. This goes for race and ethnicity, too. But not to fear, dear readers — we’re here to clear things up! First things first: although they can overlap, race and ethnicity aren’t the same […]

(Online) Video Killed the Radio Star

An online video titled "How to Make Health Videos for Internet" starring Doug Doodleman.

If you’re anything like us, dear readers, you still shudder thinking about the awkward videos from 7th grade health class. You remember them: cheesy tales of peer pressure on prom night that left everyone sweaty palmed and wondering how to apply these lessons in real life. Thankfully, videos about health have come a long way […]

Plain Language for Health: A Writing and Design Workshop

Logo for Plain Language for Health: A Writing and Design Workshop

Have you ever wished you could spend 2 whole days learning about plain language, health literacy, and design principles? (It’s been our dream since childhood, obviously.) If that sounds like you, please join us for Plain Language for Health: A Writing and Design Workshop on March 16–17, 2017 in Boston, MA. The workshop is co-sponsored by […]