As you know, dear reader, we’re a little obsessed with making online health information understandable and easy to find. That’s why we’ve already shared 2 of our favorite testing methods for web and mobile: Card sorting and tree testing. Even though technology gets us excited, there’s another medium we just can’t quit: Good, old-fashioned paper. […]
In our last installment on testing techniques, we talked about card sorting — a simple exercise that helps you develop an intuitive, logical sitemap for your website. Card sorting is great when you’re building a website from the ground up. But what if you’re trying to find out how well an existing website is organized? […]
You know when you’re on a website and you just can’t find what you’re looking for? Like, “Where is this place located?” or “What’s the phone number so I can order take out because I’m hangry?” We don’t have to tell you that’s enough to drive you crazy. A sitemap that isn’t intuitive can ruin […]
Alt: A researcher doodle joins a video call from the couch, wearing a lab coat and bunny slippers. They say, “Can you hear me?” Here at We ❤ Health Literacy Headquarters, we’re always stressing how important it is to test your health materials with your priority audiences. And during COVID-19, remote testing may be the only […]
Alt: An adult doodle gestures toward 2 ferns and says, “So what do y’all think of our new product ‘Fern Friendz 4 Kidz’?” A kid doodle says, “Can I eat it?” Another says, “I like plant.” “Where’s the candy?” asks a third. As you may have noticed, we really ❤ research here at We ❤ Health […]
Today, we’re digging a little deeper into a topic near and dear to our ❤︎s: user testing! Diehard We ❤︎ Health Literacy fans have read our tips and musings on user testing techniques like focus groups, usability testing, and tree testing. One question we get a lot is: “Where do I actually do the testing?” […]
Alt: 3 doodles stand with signs that say “NO MO POBA” and “NOOOOOOOOOBA.” One of them shouts into a megaphone, “Capture our words and actions, not our thoughts and feelings!” Here at We ❤ Health Literacy Headquarters, we really ❤ research. This surely comes as no surprise to you, dear readers — we’ve written about […]
Here at We ❤️ Health Literacy HQ, we’re serious about focusing our messaging on the things our audience cares about. And as you may know, dear readers, using audience segmentation is a great way to do just that. When you segment your audience, you narrow it down — often using factors like race and ethnicity, age, […]
Here at We ❤️ Health Literacy HQ, we’ve been talking a lot about audience segmentation lately. New to the term, dear readers? Not to worry! In a nutshell, audience segmentation is a way to narrow down the audience for your health messages from a really big group — like “the general public” — to a […]
Alt: A doodle holds a newspaper that says “ProPublica” at the top. Here at We ❤ Health Literacy Headquarters, we’re always singing the praises of plain language. And while we’re usually blabbing on about how great plain language is for health materials, its uses are so much broader than that! That’s why we’re so excited about […]