How do we make environmental health content resonate with consumers — most of whom don’t connect “home” with “health”?
The new HealthyHomes.hud.gov will be a one-stop shop for consumers to get clear, actionable environmental health and safety information from multiple federal agencies.
- Conducted extensive formative research with consumers and health professionals across the country
- Conducted usability research and prototype testing
- Researched and developed plain language content for more than 40 healthy homes topics
- Created a suite of marketing tools to support the site’s launch, including an infographic, social media guidance, videos, press releases, and e-newsletters