A Tale of 2 Formats: PDF vs. Webpage

Video game with a PDF battling a webpage. The webpage is throwing a fireball at the PDF and winning 45 to 5.

So you’ve decided to put your super awesome, totally health-literate material on the web so it’s available to internet users everywhere. Wahoo! Now you have to choose a format, and it really boils down to 2 options: webpage or PDF. What’s a health writer to do? Let’s discuss! Webpages At We ❤︎ Health Literacy Headquarters, we generally … Continue reading

Listen Up!


It’s not exactly news that it’s hard to be a woman in a male-dominated workplace. Women’s opinions and ideas can go unheard in meetings and other professional contexts — and often, even well-meaning men just don’t notice. An article that recently caught our eye in New York Magazine’s The Cut shares how one group of women … Continue reading

Beyond Pink and Blue

Executive at a marketing meeting presents "Houseplants....for HIM!", a potted plant wearing a tie and lifting weights, with footballs and soccer balls for leaves, as other marketing executives look on in speechless disbelief.

This week, dear readers, we’re tackling a topic that often comes up in our work: gender and design. Of course, designs don’t actually have genders, but gender is a powerful concept in our culture — and we tend to interpret various design elements as masculine or feminine. Marketers are especially fond of gender-specific product designs … Continue reading

The Case for Bilingual Materials

Illustration of a doodle saying "Hey buddy! Whatcha doing?" to a doodle sitting in front of a computer displaying "Mandarin for health materials." The other doodle replies, "I'm learning a second language!"

As you know, dear readers, translation is important. It makes your plain language, audience-centered content more accessible to people who struggle with English or can’t speak it at all. In the United States, that’s about 13 million people, according to the Census Bureau. But what do we ❤︎ even more than a translated material? A … Continue reading