How do you explain “co-pay” in plain language?

Illustration of a stick figure holding the word co-pay

Because of the Affordable Care Act, more people are getting health insurance than ever before. Yay! On the less fun side of things, these new customers are wading through a pile of complex terms. Words like premium, deductible, co-insurance, and co-pay are just the beginning (don’t get us started on actuarial value). It’s enough to make anyone’s … Continue reading

Using Gut Reactions for Better Health Communication

Illustration of gut reactions to health information

We self-professed health nerds love logic. We love researching, exploring, experimenting, and drawing conclusions. But even we don’t always rely on logic to make decisions in our day-to-day lives. Every day, people make decisions based on gut reactions — a phenomenon also known as the affect heuristic. These gut reactions cause us to automatically and unconsciously … Continue reading

Book Club: The Immortal Life of Henrietta Lacks

Illustration of stick figure reading a book.

In this installment of the We ❤ Health Literacy Book Club, we’re presenting a book that’s not really about how to improve health literacy. It’s about the many reasons why health literacy is so important. Rebecca Skloot’s The Immortal Life of Henrietta Lacks tells the story of the woman behind what are known as HeLa cells, the first human cells to … Continue reading