Design thinking puts an emphasis on empathy (which is why we love it so much!). When you start with empathy, you can gain insight to your user’s world. This unveils potential usability or design problems and lets you create a product with a great user experience.
Design thinking is a problem-solving methodology for human-centered innovations, which is a fancy way of saying making things work well for real people. The design thinking method has become popularized by The Institute of Design (d.school) at Stanford — the school has introduced design thinking to a variety of fields including business, medicine, and science.
The design thinking process is composed of 5 iterative steps. The steps can be repeated as many times as needed to achieve a satisfying solution.
- Empathize with users by becoming the user — live their experiences, observe their actions, talk to the users, and hypothesize why they might act on something.
- Define the problem based on your observations.
- Ideate by generating possible solutions to the defined problem (brainstorming).
- Prototype by researching and building working examples of ideas.
- Test your prototype to see if it can address the original problem you defined.
Go ahead — give it a try!