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Entrepreneur Barbie: An outfit does not an entrepreneur make

Stacy and Xanthi in a meeting

Two real entrepreneurs minus the pink power suits.

The unveiling of Entrepreneur Barbie — in her pink suit and pumps — isn’t exactly what I would’ve hoped for. (Where does one even buy a pink suit these days?)

In my 20 years as a professional, I’m not sure I’ve ever seen a woman in a pink suit. But I’d like to. And frankly, more power to the women who can and do. We should wear what we want. But the Barbie brand seems to be completely out of touch with modern-day professional women. Will the yet-to-be-released Entrepreneur Ken also wear a pink form-fitting suit? Because that’s something I’d really like to see.

Wouldn’t it be awesome if Mattel would use Barbie to help model positive roles for future women entrepreneurs? Here’s a list of qualities we think entrepreneurs need to help Mattel develop Entrepreneur Barbie 2.0:

  • Critical thinking skills
  • The ability to express her ideas in a concise, thoughtful manner
  • Understanding what it means to be part of a team (Where is Barbie’s team?!)
  • Knowing how to share the spotlight (Let’s face it, she’s a bit of a showoff…)
  • Serious guts and healthy tolerance for risk

Here’s a shout out to real women, taking risks and doing real work in a corporate world that pays them 77 cents for every dollar earned by men. Perhaps Barbie needs a picket sign not a pink suit.

Give me a break, Mattel.

And a big thanks to blogger Carrie Kerpen at Inc.com for bringing this all to our attention!

Xanthi Scrimgeour, MHEd, MCHES

About the Author

Since co-founding CommunicateHealth in 2009, Xanthi has been driving company strategy and operations, transforming the organization into a nationally recognized multimillion-dollar consulting firm. Under her leadership, CommunicateHealth has been recognized as one of the fastest growing companies by Entrepreneur and Inc. magazines 3 years in a row. A veteran public health advocate, Xanthi spent 20+ years working on the front lines with state and local health agencies. She draws on this experience to serve a diverse client portfolio that spans Fortune 500 companies and community-based nonprofits.

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