Here at We ❤️ Health Literacy HQ, we’re serious about focusing our messaging on the things our audience cares about. And as you may know, dear readers, using audience segmentation is a great way to do just that. When you segment your audience, you narrow it down — often using factors like race and ethnicity, age, […]
Here at We ❤️ Health Literacy HQ, we’ve been talking a lot about audience segmentation lately. New to the term, dear readers? Not to worry! In a nutshell, audience segmentation is a way to narrow down the audience for your health messages from a really big group — like “the general public” — to a […]
Alt: A doodle holds a newspaper that says “ProPublica” at the top. Here at We ❤ Health Literacy Headquarters, we’re always singing the praises of plain language. And while we’re usually blabbing on about how great plain language is for health materials, its uses are so much broader than that! That’s why we’re so excited about […]
As you may have noticed, dear readers, we ❤ using research to inform our health materials. And due diligence (in this case, user research) is even more important when it comes to touchy topics. So this week, we’re talking about conducting research on topics that may be sensitive for your research participants. We’ve shared tips […]
Alt: A doodle leans back from their computer with a triumphant grin. They say, “Aw yeah, website is launched. Time to sit back and never touch it again!” A second doodle bursts forth holding a giant binder titled “Maintenance Plan.” “Au contraire, my dude…” they say. You’ve finally launched your website. As an all-star health communicator, […]