Let’s Think About Empty Space

Illustration of person with an empty think bubble above their head.
alt: A solitary doodle stands looking thoughtfully upward. An empty thought cloud above their head is labeled “Empty Space”.

In Episode 3 of our space series, we want you to think about empty space. And no, this isn’t philosophy class or your latest meditation — it’s an important part of communicating health information. When you’re developing health content, think about the space it will occupy ahead of time.

It’s like furniture shopping — you need to know the size of your apartment before you purchase that oversized La-Z-Boy sofa set.

For example, if you’re creating a website, make the navigation labels descriptive but short. Your users want to know what’s in each section of the site — but if they’re viewing it on mobile (as many people do), you don’t want lengthy menu items taking up a lot of space.

On the other hand, if you’re writing a tri-fold brochure, we’re very sorry. Kidding! Make sure your content will fit in each panel with comfortable margins and a readable font — and room to fold the paper.

If you have too much content for your chosen medium, you have 2 choices: cut back your content or pick a new way to present it. Maybe that content you want in an app really belongs on a full website.

As we’ve discussed before, dear readers, white space is incredibly important for health content. So make sure that you’re thinking about space from the beginning.

The bottom line: Design starts with content. Think about how your text will work in its space.

Tweet about it: Think about white space as you write your content. https://bit.ly/2Marlwl via @CommunicateHlth #HealthLit


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