Reimagining the Coronavirus Postcard

With all the timely communication about coronavirus happening these days, we’ve been thinking a lot about how to improve COVID-19 materials.

In fact, dear readers, we went ahead and futzed with a certain postcard material you may have seen in your mailbox:

There’s some useful information here about how people can help slow the spread of coronavirus. But we couldn’t help thinking this postcard would be even more useful if it followed some health literacy best practices, like:

• Use everyday language
• Strike a conversational tone
• Emphasize your main message

The result?

We hope this kind of exercise can help us all communicate more clearly about coronavirus in the weeks and months to come.

The bottom line: Clear communication is more important than ever — so keep health literacy in mind when you communicate about coronavirus.

Tweet about it: What would the #coronavirus postcard look like if we designed it with #HealthLit in mind? @CommunicateHlth has some ideas: https://bit.ly/2UUuEhY #communicateCOVID