Category: We Heart Health Literacy

As you know, dear readers, we occasionally highlight professional organizations that we think may interest our fellow health communicators (the Society for Health Communication is a good example). Well, get excited — because today we’ve got a great one for you.

The Public Health Communications Collaborative, or PHCC, was founded by the CDC Foundation, the de Beaumont Foundation, the Kresge Foundation, and Trust for America’s Health in 2020. The charge was both simple and not-at-all simple: Provide unbiased communication about the COVID pandemic.

We certainly don’t have to tell you that being a public health communicator at this exact moment in time can be… challenging. There’s been a profound loss of trust in public health institutions in this country, and it will take a lot of hard work and time to begin (re)building that trust. The founders of PHCC don’t want health communicators to have to figure all this out on their own. And so they started PHCC: a public health communication community dedicated to developing and sharing accurate, science-based messaging and related communication tools.

Sounds pretty great, right? Well, it is! PHCC works to develop and share actionable resources to help health communicators clearly and accurately communicate about current public health issues, build trust in the work of public health, and address harmful misinformation. If you start poking around the PHCC website, we wouldn’t be surprised if you spend much longer there than you intended. From answers to tough public health questions to timely misinfo alerts and all kinds of messaging resources — including a checklist on public health plain language and a brand new guide for creating accessible social media content on public health topics — PHCC has it all. (Oh, and educational opportunities! That too.)

So we suggest that you get to know PHCC — you can sign up for updates on the site — and keep a close eye out for new resources. We certainly will be

The bottom line: As public health communicators work to share clear and accurate public health messaging and rebuild trust in public health institutions, it’s important that we’re aligned — and that we support each other. The Public Health Communications Collaborative has entered the chat, and we ❤️ it.

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Copy/paste to share on social (and tag us!): This week, CommunicateHealth is chatting about the Public Health Communications Collaboration. If you haven’t heard about it yet, it’s a fantastic resource for #PublicHealth communicators. Learn more: https://bit.ly/3X7hvCM #HealthComm #HealthCommunication #HealthLiteracy

It’s almost June, dear readers, and you know what that means: It’s almost Pride Month, one of our very favorite times of year!

As an LGBTQ+-owned company, we remain deeply committed to equity and inclusion for LGBTQ+ people — particularly as the legislative onslaught on LGBTQ+ rights in this country continues (here’s a helpful if depressing map of said attacks). And as public health communicators, we remain deeply committed to creating health communications that help our LGBTQ+ audiences feel seen, respected, and included.

It’s that commitment that led us to release our Inclusive Language Playbook: Writing for LGBTQ+ Communities last year (this post has a quick description of the playbook). If you haven’t had a chance to check it out yet, this resource features tips and considerations for writing about and for LGBTQ+ audiences — from in-depth discussions on tricky topics to a table full of recommended language swaps.

As we’ve said before, there’s no one-size-fits-all approach to writing about LGBTQ+ people — but we hope this is a good starting point to help health communicators make very intentional language choices in this space. So check it out and share it with your networks! Then you can discuss things like gender-conscious language with your colleagues — or helpfully remind a family member that there’s nothing “preferred” about people’s pronouns. (Special shout-out to the CommunicateHealth LGBTQ+ employee resource group members for their valuable contributions to the playbook.)

It’s also the perfect time to learn about some LGBTQ+ public health heroes from history (we had a great time researching and writing that one!) and to check out a Pride-appropriate documentary (like Disclosure) or TV show (Sex Education, perhaps?). However you celebrate, dear readers, we wish you the happiest Pride — may you have a wonderful month of supporting LGBTQ+ rights, elevating LGBTQ+ voices, and celebrating queer joy.

The bottom line: Happy Pride! We hope yours is filled with inclusive and respectful language choices, support for LGBTQ+ equity and inclusion, and celebration of queer joy.

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Copy/paste to share on social (and tag us!): Happy (almost) #PrideMonth! This week, CommunicateHealth revisits the LGBTQ+ #InclusiveLanguage Playbook: https://communicatehealth.com/wehearthealthliteracy/happy-pride-to-all/ #HealthComm #HealthCommunication #HealthLiteracy

Today we’re returning to the We ❤️ Health Literacy Book Club to highlight a novel that’s set against the backdrop of the AIDS epidemic in the 1980s: The Great Believers by Rebecca Makkai. The book not only chronicles the early days of one of the biggest public health crises of modern times but also illustrates how the effects of trauma can span decades.

The Great Believers is told from the perspectives of 2 characters: Yale Tishman, a development director for an art gallery in 1980s Chicago, and Fiona Marcus, a woman searching for her estranged daughter in Paris 3 decades later. Yale is working on a major acquisition for the gallery. Had circumstances been different, it might have been a thrilling time in his life. But outside of work, he’s watching friend after friend suffer and die, and he’s experiencing never-ending grief — not to mention anger, confusion, and survivor’s guilt.

Fiona, a minor character in the 1980s chapters, loses her brother (and many friends) to AIDS. Fast-forward to 2015 and she’s facing a different kind of loss: Her adult daughter seemingly wants nothing to do with her. It’s clear that Fiona has carried her grief and trauma through the decades, which has harmed many of her relationships along the way.

No doubt, The Great Believers is a gripping, heart-wrenching story — and it just so happens to be full of health comm takeaways. Here are a few:

• Clear and accessible health information is critical. As the novel illustrates, there was a lot that the medical and public health communities didn’t know during the early days of the AIDS epidemic. This, combined with rampant stigma, allowed misinformation to flourish. The result was that people were (understandably) confused about their risk and how to protect themselves. This demonstrates why it’s so important for health communicators to clearly explain what we know — and what we don’t — no matter the topic. When we do this, we help build trust and make sure our audiences can make informed decisions to protect their health.
• Empathy is powerful. The novel’s gay characters face serious discrimination — including in the health care system. But when people treat them with empathy and respect, it goes a long way toward helping them get important health services. For example, Fiona connects Yale to a doctor who know how he’s feeling, treats him with compassion, and understands the need to protect his privacy — and Yale decides to get tested. We can’t stress the importance of empathy enough!
• Trusted messengers can make a big difference. We don’t have to tell you that health messages are more likely to resonate with our audience if those messages are coming from someone the audience knows and trusts. Yale’s partner Charlie is the publisher of a newspaper for LGBTQ+ audiences, and he’s serious about educating readers about protective behaviors like condom use. In our own work, we can look to people and organizations that already have connections with our audiences for help communicating and sharing our health materials.

The bottom line: The Great Believers is a powerful story that chronicles the devastating effects of the AIDS epidemic through the decades — and it offers some important health comm takeaways.

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Copy/paste to share on social (and tag us!): This week, CommunicateHealth chats about Rebecca Makkai’s The Great Believers, set against the backdrop of the AIDS crisis. Besides being a great read, this novel includes valuable #HealthComm lessons: https://bit.ly/3WJtAOo #HealthLiteracy

Here at We ❤️ Health Literacy Headquarters, we simply can’t get enough of practical, actionable resources for health communicators. So this week, we wanted to tell you about a relatively new resource to hit the health comm scene: the Johns Hopkins Center for Health Security’s Practical playbook for addressing health misinformation.

The need to address health misinformation (and its friend disinformation) is one of the most significant communication legacies of the COVID pandemic. Of course, misinformation  isn’t a new concept, but there’s no denying that health communicators are grappling with misinfo-related issues more often than we did in the beforetimes. This rise in mis/disinfo has sparked posts from us on strategies for debunking harmful health myths — like the trusty truth sandwich or prebunking.

So you can imagine our delight when we came across this playbook, all about dealing with misinformation! This comprehensive resource, which builds on CDC’s  lays out a phased approach to preventing the spread of misinformation:

• Prework: Actions to take before rumors arise
• Step 1: Decide whether to address the rumor
• Step 2: Take action to address misinformation
• Step 3: Evaluate anti-misinformation messages

And it features lots of great stuff: a checklist that breaks down all the key phases and strategies, a message development guide, a truth sandwich worksheet. What else do we really need to say to sell this to you, dear readers?!

If you want to learn more about the playbook, check out the news release from its launch back in February. We hope you’ll check it out and share with your networks!

The bottom line: Check out the Johns Hopkins Center for Health Security’s new playbook — it’s all about addressing misinformation, and that’s an important part of our work as health communicators.

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Copy/paste to share on social (and tag us!): Helpful #HealthComm resource alert! 🚨 This week, CommunicateHealth is chatting about the #misinformation playbook from the Johns Hopkins Center for Health Security: https://bit.ly/3Us2NTK #HealthCommunication #HealthLiteracy

You won’t be surprised to hear that we’ve been keeping a close eye on the news about the outbreak of H5N1 avian influenza — better known as bird flu — among dairy cows in the United States. First reported at the end of March, this outbreak has affected more than 30 cattle herds and led to 1 (very mild) human case of bird flu. So this week, we’ve rounded up a few stories to help us all stay in the loop. Read on, dear readers!

• Could Bird Flu Cause a Human Pandemic? (Vox)
  We really like the framing of this piece, which lays out what’s worrying scientists about the outbreak and what’s not. It drills down into the big questions — and at this point, we still have a lot of them. The author, a former CDC disease detective, closes the piece with these encouraging words: “At the moment, there are more ‘coulds’ than ‘ares’ with H5N1: Although the virus is showing that it could adapt further to spread among humans, so far it hasn’t; and while it’s reasonable to conduct studies to ensure pasteurization works against this particular strain of H5N1, there’s no reason to think it won’t.”
• Pasteurization Inactivates H5N1 Bird Flu in Milk, New FDA and Academic Studies Confirm (STAT)
  Speaking of studies to ensure pasteurization works against H5N1, findings from them are rolling in in real time — and the news is positive. This piece, out just today, notes that additional testing on pasteurized dairy products from 38 states showed zero evidence of live virus. These studies “add weight to the FDA’s conclusion that pasteurized milk products are safe for consumption despite a widespread outbreak of cows infected with H5N1.” We’ll take it!
• Spikes of Flu Virus in Wastewater Raise Questions About Spread of Bird Flu (CNN)
  Not too long ago, we wrote about wastewater surveillance in the context of COVID. So this piece — about spikes of influenza A viruses in wastewater across 18 states and what that might mean for the spread of bird flu in dairy cattle — caught our eye. The article details a new study conducted by a team of scientists who say wastewater surveillance could provide early warnings of bird flu outbreaks in farm animals. Interesting stuff.
• Opinion: This May Be Our Last Chance to Halt Bird Flu in Humans, and We Are Blowing It (New York Times)
  In this opinion piece, Zeynep Tufekci, a sociology and public affairs professor at Princeton University, argues that we’re falling short in terms of preventing bird flu from spreading in humans. She calls out issues with both animal farming practices and public health approaches — and asserts that we’re ignoring valuable communication lessons from the COVID pandemic. “One troubling legacy of the coronavirus pandemic is that there was too much attention on telling the public how to feel — to panic or not panic — rather than sharing facts and inspiring confidence through transparency and competence. And four years later we have an added layer of polarization and distrust to work around.”

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Copy/paste to share on social (and tag us!): In this edition of #HealthComm Headlines, CommunicateHealth is rounding up some helpful reading material on the #BirdFlu outbreak in U.S. dairy cattle. Take a look: https://bit.ly/3WpcEwl #PublicHealth #H5N1

As you know, we’ve been bringing you the occasional We ❤️ Health Literacy Movie Club post for many years now. But in all those years, we’ve never been able to plug a docuseries that’s entirely focused on public health — what it is, how it developed, how it works, what happens when it isn’t working, and what we need to do to strengthen the U.S. public health system. Until now.

The Invisible Shield, which you can stream for free on PBS, explores these topics and more in the aftermath of the COVID emergency. Through candid interviews with public health experts and plenty of contextualizing historical footage, The Invisible Shield tells viewers that “public health saved your life today and you don’t even know it.” Interviewees make the case that public health efforts are almost always underappreciated because when they’re successful, nothing happens (we don’t get sick or hurt) — and therefore no one sees or hears about it.

Which is exactly why we want to shout about this docuseries from any and all rooftops — especially now. The last episode is called The New Playbook, and it’s abundantly clear that to move forward, we need one. To create a stronger and more sustainable public health system, for example, we need to improve how we collect and share data — and to update state and local health departments’ software and computers. And those examples are on the more straightforward side.

Of course, we also need to deal with the complex web of social conditions that create or exacerbate struggles related to disease. Since COVID, there’s a lot more talk about social determinants of health (SDOH), which is certainly progress — but we need more united action across sectors. A public health approach is inherently a multidisciplinary approach — and that can make it complicated, but it’s the only way to actually solve these complicated problems.

The third episode, Inoculation & Inequity, focuses on distrust in government, skepticism of science, and how we got here (largely through the effects of structural racism). A case study from war-on-drugs-era days in the Bronx is especially powerful in revealing the factors and social policies that add up to major health implications over time. It’s not easy to grapple with a legacy like that — but as public health professionals, we must.

To be clear, while often heavy, The Invisible Shield is also hopeful. As author Steven Johnson says in the final episode: “When we look at the … last 200 years, there is so much cause for optimism. There really has been a miraculous set of advances in our health, but that doesn’t mean we’ve eliminated all the problems or that new problems are not going to arise. So the work is not to sit back and say, ‘Look at all the progress we’ve made.’ … The work is to say, ‘Well, that progress shows us that we are capable of solving these problems if we put our minds to them.’”

It won’t be easy, but together we can solve the public health problems before us. It’s time to do the work.

The bottom line: The Invisible Shield is a powerful exploration of public health in the United States — from its earliest days to the present — and zeroes in on how we can strengthen it for the future. It couldn’t come at a more critical time, so watch and share!

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Copy/paste to share on social (and tag us!): This week, we’re chatting about The Invisible Shield on PBS. This powerful exploration of #PublicHealth in the United States couldn’t come at a more critical time. Watch and share, says CommunicateHealth: https://bit.ly/3UmPKnN

Here at We ❤️ Health Literacy HQ, we like to keep a close eye on trends in the health world. And one such trend has us a bit concerned: the rising cancer rates in young(er) people.

Generally speaking, the risk of cancer goes up with age. Of course that’s hasn’t changed — but experts are warning about rising rates of “early-onset” cancer, or cancer in people ages 18 to 49. Researchers aren’t sure what’s behind this trend, but we do know this: Colorectal cancer is now the leading cause of cancer death in men younger than 50, and the second-leading cause of death for women in that age group. Rates of early-onset breast, prostate, and endometrial cancers are also increasing.

Of course this is problematic for lots of reasons, including the fact that most people don’t start getting routine cancer screenings until they’re older. The U.S. Preventive Services Task Force (USPSTF) — the org that makes evidence-based recommendations for preventive services — recently lowered the age for breast cancer screening to 40 years. And in 2021, it lowered the age for colorectal cancer screening to 45. But that might not be enough.

One reason the USPSTF’s recommendations are so important is that health insurance companies may not cover routine cancer screening for people who haven’t yet reached the recommended screening age, or who don’t meet other risk factors as defined by the recs. In addition, some health care providers may not order cancer screenings for patients who don’t meet specific criteria — or they may not even start a conversation about screening with younger patients.

So what can health communicators do? We’ve got some tips:

• Raise awareness about the power of cancer screenings! Use your health communication outlets and materials to educate people about the importance of screenings to help find cancer early — when it’s usually easier to treat. And this doesn’t have to be only in the context of cancer-related communications. You can share info about cancer screenings along with tips for other preventive, err, healthy habits — like getting plenty of physical activity and staying up to date on vaccines.
• Note that people can get cancer at any age. It’s not very uplifting — but if you’re writing specifically about cancer, include the fact that even young and healthy people can and do get cancer. Experts warn that early-onset cancers are often diagnosed later due to the lack of routine screening (see above!) — and also because some young people may not consider the possibility that cancer could happen to them. So they put off seeing a doctor, even if they notice unusual symptoms.
• Educate about cancer symptoms. If you’re writing about cancer prevention and detection, don’t forget to mention early warning signs and symptoms. And while those vary for different cancers, one thing’s true for all of them: If people notice anything out of the ordinary, it’s best to get it checked out.
• Encourage conversations about family history. One important factor in predicting cancer risk in younger people is family history. So encourage people to talk with their family members about any cancers or other health problems in close relatives — and to share that information with their doctor.
• Empower people to take charge of their health. Emphasize to readers that they’re the experts when it comes to their bodies — and if something doesn’t feel right, or if they’re concerned about their family health history, they deserve to be taken seriously. Even if that means getting a second opinion from another health care provider.

The bottom line: Cancer rates are on the rise in young people. As health communicators, we can help by educating our audiences about the risks and empowering them to take steps to protect themselves.

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Copy/paste to share on social (and tag us!): #Cancer rates are on the rise among young people. As #HealthComm professionals, there are things we can do to help, says CommunicateHealth. Check out these tips: https://bit.ly/3U9SWmJ #HealthLiteracy

We’ve been doing a lot of work with health departments lately. And these projects have us thinking about an audience that’s often underserved in public health: people living in rural communities. Compared to their urban counterparts, rural communities are more likely to face certain barriers to quality health care, which can majorly impact health outcomes. For example, rural residents in the United States are more likely to:

• Be uninsured
• Live farther away from health care facilities
• Have fewer options for specialty or emergency health care
• Have fewer public transportation options to help them get to health care visits

In addition, the health departments that serve rural areas often have fewer resources than health departments in urban areas, which limits the services they can provide. Those are just a few examples that help explain some pervasive disparities in health outcomes: People in rural communities are more likely than those in urban communities to die from heart disease, cancer, unintentional injury, respiratory disease, and stroke.

And to add yet another layer, some people in rural communities may mistrust public health officials and the health care system, especially in the wake of the opioid overdose epidemic and the COVID-19 pandemic. As health communicators, it’s our job to reach these audiences with info that makes sense for them — and build trust along the way. (Say it with us, dear readers: Reject the “hard-to-reach” trap!)

Here are a few tips to help you create health comm materials for people in rural communities:

• Team up with trusted partners. We ❤️ our trusted messengers in public health! You know the drill — messages are more likely to resonate with people if they’re coming from someone your audience already knows and trusts. So try asking community organizations, places of worship, senior centers, or other local groups that have traction with your audience for help communicating information or sharing materials.
• Keep it local. Many people in rural communities have fewer options when it comes to doctors, hospitals, fitness programs, groceries, assistance programs, and lots of other things. When you can, do your homework to understand what your audience actually has access to and share information about those local resources. If you’re writing for a specific geographic area, you could even pick up the phone to ask a county health department or 2 — the people on the ground — about the best sources of info and services for your readers.
• Design for limited internet access. When creating digital tools or websites, remember that about 1 in 4 people living in rural areas or on Tribal lands don’t have high-speed internet — and slow page load times make it much more likely you’ll lose your audience. Design lightweight, accessible digital experiences that don’t eat up limited data.
• Check your own assumptions. Keep in mind that rural communities aren’t monoliths (that’s true for any community). People living in these areas represent a range of professions, education levels, gender identities, religions, races and ethnicities, beliefs, and more — you know, intersectionality and all. When creating materials for people in rural communities, have a think about any implicit bias that might be creeping into your process — and choose language and examples that challenge stigma and harmful stereotypes when you can.

The bottom line: People living in rural areas face many barriers when it comes to accessing quality health care. As health communicators, it’s our job to make sure we’re reaching this audience with information to help them stay healthy.

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Copy and paste to share on social (and tag us!): This week on the We ❤️ Health Literacy blog, CommunicateHealth is featuring tips for creating #HealthComm materials for rural audiences: https://bit.ly/4aHFfkA #HealthLiteracy

Here at We ❤️ Health Literacy HQ, our ears always perk up at the mention of techniques that can help encourage behavior change. Which is why, not too long ago, we shared a post about habit stacking. This week, we’re building on stacking (get it?) to bring you some thoughts about its very useful relative: temptation bundling.

As far as we can tell, “temptation bundling” was originally coined by Katherine Milkman, who also studied it. So what is it exactly? Temptation bundling is when you combine an instantly gratifying behavior that you want to do with something you don’t want to do but know you should do to get long-term benefits. Put more simply, it’s pairing something you have to do with something you want to do. The idea is that the immediate reward of getting to do the “want” behavior makes the “should” behavior more palatable — and therefore more achievable.

Here’s a version of the most common temptation bundling example: You’re trying to fit more physical activity in your daily routine — but all you really want to do is watch reruns of Dateline. If you were using temptation bundling, you could make a rule for yourself that you can only watch Dateline reruns while you’re at the gym. Essentially, the temptation of getting to watch your favorite show helps overcome your lack of motivation to get to the gym. 

So the next time you’re encouraging your readers to do something that you know may take some extra motivation, think about whether the concept of temptation bundling could help. Sticking with a physical activity example: “Struggling with the motivation to fit physical activity into your busy schedule? You’re not alone! You could try combining your physical activity time with something you love, like by listening to your favorite podcast or audiobook while you’re walking on the treadmill. If you keep this up, your brain may start to connect the 2 activities — and that can help you push past the lack of motivation and develop healthier habits over time.”

As with habit stacking, James Clear covers temptation bundling in his very popular book, Atomic Habits, which is a great resource to learn more about putting temptation bundling (and habit stacking!) into practice. You can also check out this excerpt. 

The bottom line: Temptation bundling — or pairing a “want” behavior with a “should” behavior —  is another great tool for the health communicator’s behavior change toolbox.

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Copy and paste to share on social (and tag us!): Temptation bundling —  when you pair a “want” behavior with a “should” behavior —  is a great tool for the #HealthComm professional’s behavior change toolbox. CommunicateHealth explains: https://bit.ly/493azJ7 #HealthCommunication #HealthLiteracy

In the current conversation about health equity and social determinants of health, there’s a lot of focus on racial and ethnic groups, LGBTQ+ communities, and people with disabilities — populations that have been discriminated against in ways that have harmed their health. Today, we want to focus on older adults, a group that sometimes gets left out of this critical equity convo. And the timing of the convo really is critical.

That’s because right now, the United States is older than ever before. And experts expect that trend to continue — by 2050, predictions put the number of U.S. adults age 65 and older at 82 million. That’s a whopping 47% increase from 2022, when there were 58 million. Essentially, we’re getting older, and that’s not going to change anytime soon.

One thing that’s well documented is that older adults are more likely to have limited literacy skills than many other groups. Some things that happen naturally when we age (think: vision and hearing issues) play a role — so does the fact that older adults, understandably, may have trouble keeping up with our incredibly fast-moving technological landscape. Older adults also have higher rates of chronic diseases, meaning they generally need more health care.

So it’s a tricky equation: people with complex health care needs who are likely, due to factors outside their control, to have trouble understanding health info and accessing health care. What’s a health communicator to do? We’ve got a few ideas:

• Always use respectful language when communicating to and about older adults. We’ve shared tips for addressing older adults before, and now’s a great time for a refresher. In general, swap terms like “the elderly” or “seniors” for “older adults” — or get specific about age ranges. We also ❤️ this blog post on avoiding ageism in your writing from the National Institute on Aging, particularly the tip to use first-person (“we/us”) instead of third-person (“they/them”) when writing about older populations. As the author astutely points out, we’re all aging! So when appropriate, let’s take this opportunity not to “other” this group.
• Tailor your materials and your outreach/dissemination strategies. This is an across-the-board best practice, but it bears repeating. Strategies like increasing font size in a material can go a long way toward making it more accessible to older people with vision loss, for example. Older adults may also prefer reading health info in print, so think about whether you need to provide print versions of materials (and if you’re writing digital content for older adults, make sure it’s print-friendly). We also know that older adults may rely heavily on caregivers to get information, so make sure they’ve got a place at the table, too. These are just a couple examples, and there are many more (including a few in our post on health literacy and older adults).
• Explicitly call out barriers specific to older adults and offer “next-best” options. We know that older adults often have trouble getting to health care appointments. So if you’re working on a material for older audiences or their caregivers, name the barrier: “It’s normal to have trouble getting to in-person doctor visits as we age. If you’re worried about getting to the doctor, it might help to set up a phone call appointment to discuss it with your doctor. There may also be programs in your community that can help you get to appointments — try calling your local senior or community center to find out more.”
• Be mindful of intersectionality within this audience. If you refer to the first paragraph of this post, we named “racial and ethnic groups, LGBTQ+ communities, and people with disabilities” as groups often affected by health disparities. And guess what? An older adult could be all 3 of those things! Just as the number of older adults is increasing, so is diversity within the audience. It’s far past time that we start accounting for intersectionality within the older population by creating communications and interventions that speak to the diversity of our aging population.

One last thought: As we know, health comm strategies alone can’t fix systemic issues. That’s why it’s important to advocate for bigger changes that can improve quality of life for all of us as we age. This report from Justice in Aging has a great list of 5 key areas that we can invest in to advance equity for older adults (note it’s specifically for older adults with lower incomes, but the areas stand), like improving anti-discrimination laws and policies. This could also look like naming ageism as a social determinant of health when it comes up in your work.

The bottom line: The U.S. population is getting older, and that’s not going to change anytime soon. As health communicators, there are steps we can take to help advance equity for older adults.

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Copy and paste to share on social (and tag us!): The U.S. population is getting older. CommunicateHealth has some ideas for #HealthComm professionals to help advance equity for older adults. Take a look: https://bit.ly/3IAS2sK #HealthLiteracy #HealthEquity