As you know, dear reader, we’re a little obsessed with making online health information understandable and easy to find. That’s why we’ve already shared 2 of our favorite testing methods for web and mobile: Card sorting and tree testing. Even though technology gets us excited, there’s another medium we just can’t quit: Good, old-fashioned paper. […]
In our last installment on testing techniques, we talked about card sorting — a simple exercise that helps you develop an intuitive, logical sitemap for your website. Card sorting is great when you’re building a website from the ground up. But what if you’re trying to find out how well an existing website is organized? […]
You know when you’re on a website and you just can’t find what you’re looking for? Like, “Where is this place located?” or “What’s the phone number so I can order take out because I’m hangry?” We don’t have to tell you that’s enough to drive you crazy. A sitemap that isn’t intuitive can ruin […]
Alt: A researcher doodle joins a video call from the couch, wearing a lab coat and bunny slippers. They say, “Can you hear me?” Here at We ❤ Health Literacy Headquarters, we’re always stressing how important it is to test your health materials with your priority audiences. And during COVID-19, remote testing may be the only […]
Alt: An adult doodle gestures toward 2 ferns and says, “So what do y’all think of our new product ‘Fern Friendz 4 Kidz’?” A kid doodle says, “Can I eat it?” Another says, “I like plant.” “Where’s the candy?” asks a third. As you may have noticed, we really ❤ research here at We ❤ Health […]
Today, we’re digging a little deeper into a topic near and dear to our ❤︎s: user testing! Diehard We ❤︎ Health Literacy fans have read our tips and musings on user testing techniques like focus groups, usability testing, and tree testing. One question we get a lot is: “Where do I actually do the testing?” […]
Alt: 3 doodles stand with signs that say “NO MO POBA” and “NOOOOOOOOOBA.” One of them shouts into a megaphone, “Capture our words and actions, not our thoughts and feelings!” Here at We ❤ Health Literacy Headquarters, we really ❤ research. This surely comes as no surprise to you, dear readers — we’ve written about […]
Learning from your audience is a key step for creating materials that help your audience feel seen and accepted. Ideally, every health communicator would have access to a legion of expert researchers to conduct research sessions — but we know that’s not always the case. Time and budget constraints mean that formal research isn’t always […]
For our second “Voices From the Field” post, we had the immense pleasure of talking with Traci Augustosky. Traci leads a team of writers and editors at the Office of Communication that supports the Centers for Disease Control and Prevention (CDC) and the National Center for Environmental Health (NCEH)/Agency for Toxic Substances and Disease Registry […]
Here at We ❤️ Health Literacy HQ, we’re serious about focusing our messaging on the things our audience cares about. And as you may know, dear readers, using audience segmentation is a great way to do just that. When you segment your audience, you narrow it down — often using factors like race and ethnicity, age, […]