Testing Techniques Part 9: In-Depth Interviews

For our latest installment on testing techniques, we’re talking about in-depth interviews, or IDIs. We ❤︎ interviewing because it’s an effective, versatile, and affordable way to get great feedback on health materials, messages, or tools. What is an in-depth interview? It’s simply a one-on-one conversation between a moderator and a participant. Interviews usually take an […]

Testing Techniques Part 4: Online Surveys

Online surveys can be great tools for learning about your audience, but it’s important to create them carefully to get the information you want — especially if your audience has limited literacy skills. Whether you’re using existing survey questions or creating new ones, plain language and clear design principles apply (surely this is not surprising, […]