Testing Techniques Part 9: In-Depth Interviews

'Health Lit Live' talk show host Doug asks a guest with cat head: "Tell me every single thing you've ever known about cat head..."

For our latest installment on testing techniques, we’re talking about in-depth interviews, or IDIs. We ❤︎ interviewing because it’s an effective, versatile, and affordable way to get great feedback on health materials, messages, or tools. What is an in-depth interview? It’s simply a one-on-one conversation between a moderator and a participant. Interviews usually take an hour […]

Testing Techniques Part 4: Online Surveys

Illustration of a "Survey Survey" with the question "Is your survey plain language?" and a 10-point scale from "Nu-uh!" to "Ehh..." to "Yes" (selected), with a game show host pointing to it and saying "Survey sa..." with several unimpressed onlookers.

Online surveys can be great tools for learning about your audience, but it’s important to create them carefully to get the information you want — especially if your audience has limited literacy skills. Whether you’re using existing survey questions or creating new ones, plain language and clear design principles apply (surely this is not surprising, […]

Testing Techniques Part 3: Testing Print Materials

Illustration of one document telling another "I think it's time to get tested."

As you know, dear reader, we’re a little obsessed with making online health information understandable and easy to find. That’s why we’ve already shared 2 of our favorite testing methods for web and mobile: Card sorting and tree testing. Even though technology gets us excited, there’s another medium we just can’t quit: Good, old-fashioned paper. Think of how […]